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STAY FRESH HOLIDAY HYGIENE APPEAL, SUMMER 2024
Three million children in Britain were at risk of going hungry during the school summer holidays.
For families struggling to put food on the table, hygiene essentials like toothpaste, shampoo, and deodorant become unaffordable luxuries.
The Beauty Banks STAY FRESH APPEAL raised funds for wellbeing kits containing holiday hygiene essentials, which were distributed via Beauty Banks’ extensive UK-wide network of 500+ charities, schools, and libraries.
CHILDREN ARE THE HARDEST HIT BY POVERTY
30% of children in Britain are growing up in poverty. That is nine children in a class of 30, and an increase of 100,000 children versus the previous year. 69% of children in poverty live in a working household.
EVERY CHILD DESERVES A CLEAN START:
Basic hygiene is fundamental to a child’s development and well-being. Without regular access to hygiene products, children’s mental, physical and emotional health is at risk; they can be the target of bullies or self-isolate due to shame, embarrassment and anxiety.
“The STAY FRESH Appeal supported children in low-income families during the long school summer holidays in 2024 so they do not have to live with the added burden of poor hygiene,” says Jo Jones, co-founder of Beauty Banks. “Our wellbeing kits contained hygiene essentials like body wash, sanitary pads, SPF and toothbrushes and enough product to keep school-age children clean and fresh throughout the holidays so they could have a healthier, happier summer.”
BEAUTY BANKS STAY FRESH HOLIDAY HYGIENE APPEAL – HOW IT WORKED:
DONCRS COULD PURCHASE STAY FRESH WELL-BEING KITS
A £ 10 donation made via this website enabled Beauty Banks to support one child with a Keep Fresh Kit throughout the summer. A donation of £20 enabled us to support two children, and so on.
DONORS COULD TEXT TO DONATE
By texting ‘FRESH’ with the amount they wished to donate (up to £20) to 70490.
Texts cost the chosen donation amount plus one standard network rate message.
FOLLOW US ON SOCIAL MEDIA
Supporters were asked to spread the word about the STAY FRESH APPEAL on their social media channels, using hashtags #stayfresh #holidayhygiene
BEAUTY BANKS NATIONAL BIN DAY
Beauty Banks celebrated a significant milestone on Tuesday, May 2nd, as we marked five years since our first donation bin was installed in a Superdrug store. Our partnership has grown to include more than 100 Beauty Banks bins located in stores throughout the UK, allowing shoppers to donate hygiene products that will be distributed to local charities, helping those impacted by hygiene poverty. Thousands of products have been generously donated, reaching over 600 registered charities across the UK. Additionally, Superdrug and Beauty Banks collaborated with celebrity friends, influencers, and industry experts to increase awareness and encourage donations in celebration of this important occasion.
BEAUTY BANKS X DOVE PARTNERSHIP
THE TOOTH HURTS
SMILES SHOULD NOT BE SHAPED BY POVERTY
FEBRUARY 2023: We have teamed up with the British Dental Association (BDA) to understand the impact of the Cost of Living Crisis on the oral health of students and on the role of teachers in classrooms across Britain.
